Social Transformation for Future Generations
purpose
vision
Driving the Flywheel of the Startup Ecosystem
We believe that the significance of supporting startups as a whole society lies in the fact that startups can be a catalyst for social change for future generations.
In order for more startups to emerge with the impact needed to play this role, it is necessary to establish an "ecosystem" in which outstanding startups can thrive.
The emergence of successful startups will inspire potential entrepreneurs to launch new businesses, and from these businesses, new startups with impact will be created.
Such a virtuous cycle should lead to the development of an ecosystem and an increase in the number of startups that will renew society for the better.
In order to realize "social change for future generations" through startups, it is necessary to spin the flywheel of this virtuous cycle.
The starting points for this are "animal spirits" and "rational risk judgment.
Increasing the number of entrepreneurial personnel who have both animal spirits and the ability to make rational risk judgments will increase the number and improve the quality of startups.
The increase in the quantity of startups will lead to an increase in the number of truly impactful startups or entrepreneurs who successfully exit and earn a financial return, and these success stories will also stimulate the animal spirits of prospective entrepreneurs.
Animal spirit and risk judgment are also essential when it comes to increasing the amount of money that is essential for startup growth.
Startups can obtain disciplined growth capital when economically rational risk money, which pursues financial returns through investment, flows to independent venture capital firms that serve as mediators between capital and startups.
Through the promotion of startup growth, "social change for future generations" will be realized.
To this end, we will play a part in spinning the flywheel of the startup ecosystem by acting as a player in the ecosystem.
business
Venture Capital Business
We provide risk money and management support to startups that drive "social change for future generations" through the operation of the "Animal Spirits No. 1 Fund," which mainly invests in seed and early-stage startups.
Advisory Business
We support the growth of later-stage startups through advisory to "Mizuho Growth Partners FundⅠ" managed by Mizuho Financial Group, Mizuho Capital, and Mizuho Bank.
our name
Animal spirits" is a term used by economist Keynes in his 1936 book "The General Theory of Employment, Interest, and Money. It refers to the often subjective and irrational motivations and behaviors found in economic activity, and can be translated as "bloodlust," "ambitious drive," or "animal urge" of entrepreneurs.
Excessive animal spirits can cause bubbles, but the urge to take on new business challenges in an uncertain environment is an essential driving force to stimulate the economy and move society forward.
In recent years, startups have been attracting more attention in Japan, and the need to revitalize startups through various support measures, such as injections of funds, has been called for.
However, what is fundamentally needed to create more startups with impact is the desire and impulse to create new value with one's own hands.
Through our activities, we aim to help foster an animal spirit in Japanese society.
company
Company name
Animal Spirits Ltd.
Business
Venture Investment / Advisory
Established
August, 2022
Founder
Yusuke Asakura
Fund name
Animal Spirits FundⅠ